Fight Club Pressure Cooker

At the Fight Club Breda Pressure Cooker, our team had one day to answer an external client’s question. The game used to be the best-selling board game, so how do you bring it back to young adults?

We focused on people entering a more settled phase of life, who go out less but still want real time with friends. Our idea: find one of five golden tickets, gather your friends, and turn game night into a real-world train journey. It brings the memories from the table to the tracks. I designed the pitch and worked on the marketing and strategy behind the concept. Our campaign took 1st place in its category.