Ohannesburger
Integrated marketing campaignErasmus Blended Intensive Programme, Turkey
Ohannesburger makes its own patties, scratch-made sauces and fresh mayonnaise. Its motto is “a burger we would confidently serve to our own children.” Even so, customers may see it as just another burger chain. The brief was to raise perceived brand value and distinctiveness without pricing the brand out of reach for its young, urban, price-conscious customers in Turkey.
The programme ran from March to May in two phases:
Online: research, lectures and teamwork across four countries and three time zones.
On site in Izmir: every team presented its campaign to the company’s Marketing Manager.
Our concept was chosen as the best by both the client and the teaching staff.
Within the team, I worked on research, market analysis, and colour and brand consistency.
Role
Research, market analysis, colours & brand consistency (shared across the team)
Client / Artist
Ohannesburger, Turkey
Year
2026
Type
Team project, international competition
Team
Dicle Saltıkalp, Yağmur Bayram, Malu Snoeck, Mariam Tushuri, Sattar Ismayilov
Recognition
Winning concept, selected by both the client and the judges
Skills
Canva Pro
