Evil’s Advocate

Every story has two sides, and Evil’s Advocate makes sure you hear both. It’s an interactive Gen Z podcast where listeners send in anonymous stories, from relationship drama to messy roommate conflicts. Two hosts turn each one into a lighthearted debate, and after every episode the audience votes on who made the stronger case.

We wanted Gen Z to feel seen, entertained and included, so the brand had to be as playful as the format. The microphone changes colour with the hosts’ moods, and the podcast has an original jingle and a visual identity with strategically chosen colours. Together these make it instantly recognisable on Spotify, YouTube, Apple Podcasts and social media.

I designed the logo and visual identity, worked on branding and advertising, ran the user testing, and acted as director and content coordinator.