Bartosz Kudyba

Bartosz Kudyba is a young data science professional who isn’t satisfied with just running a model; he wants to know what’s happening under the hood. His personal brand needed to reflect exactly that: precision, depth and a fresh perspective.

After researching the Data Science and AI industry and analysing existing players, I designed a clean, professional logo built from Bartosz’s initials. From a distance, the shape resembles a pair of scissors. That’s a subtle nod to the way he cuts complex topics into small, understandable pieces. He not only delivers a great quality end product but also provides a deep understanding along the way.

The palette carries meaning too:

• Deep Space Blue and Steel Blue stand for innovation and new technologies like AI.

• Chocolate Plum adds character and stability, reflecting research and his academic roots.

• White Smoke softens the mix and bridges the blues and the brown.

• Pure Black completes the set.

I created several colour variants of the logo, both as initials and with his full name, and gave each one a purpose:

• White Smoke: used on the website as the most neutral version.

• Brown background: used for research-heavy, academic projects.

• Blue background: used for AI and innovation-focused work.

Over time, clients start to link each colour with a specific side of his expertise. It’s a small detail that works as a memory trigger.